About the AFFW Certification
The Aruba Family-Friendly Workplace (AFFW) Certification is a national initiative open to organisations of all sizes and sectors interested in advancing policies and practices that support employees with family responsibilities.
Children thrive when caregivers and parents have the support they need. Workplaces play an important role in making that support possible.
Vision
A future where Aruba is a world leader in inclusive workplace excellence, with organisations across all sectors embedding family-friendly practices into their operations and strategies. Through structured certification, practical implementation support, and a shared national commitment to caregiver wellbeing, workplaces actively strengthen productivity, retain talent, and contribute to healthier families, stronger communities, and sustainable economic growth.
Mission
Through a structured certification pathway, practical guidance and ready-to-use tools, Aruba Family-Friendly Workplaces (AFFW) actively enables organisations to adopt and strengthen family-friendly workplace practices. By supporting caregiver wellbeing and work-life balance, AFFW helps employers attract and retain talent, strengthen productivity, and respond to Aruba’s workforce realities.
Why do organisations choose to apply?
The AFFW Certification is grounded on direct feedback from employees, employers, and caregivers across Aruba who identified common priorities: flexible work options, childcare support, parenting and mental health resources, and supportive management practices. This certification offers guidance to assess your current approach and translate these priorities into practical workplace actions.
Benefits
Public Recognition and Visibility
Certified organisations:
- Are listed on the AFFW website and recognised through official government communication channels and national events.
- May display the AFFW Certification badge in organisational materials and communications.
- Are included in the Public Registry of Certified Workplaces, organised by sector.
- Strengthen their reputation with employees, customers, and partners.
Business and Operational Advantages
Certified organisations can:
- Improve employee engagement and reduce costs associated with staff turnover.
- Demonstrate their commitment to responsible and forward-looking workplace practices to attract qualified talent.
- Join a network of organisations committed to family-friendly policies, with opportunities for shared learning and exchange.
- Become eligible for government-supported incentives, such as access to parenting programmes delivered by recognised NGOs.
Continuous Learning and Support
Certification also provides:
- Access to communication materials and training directories to support implementation.
- Biannual feedback to encourage your organisation’s continuous improvement.
- A communications toolkit to help celebrate and share your achievements internally and externally.
Who we are
AFFW certification is led by the Department of Social Affairs, in collaboration with UNICEF the Netherlands and the support of Parenting for Lifelong Health.
Our advisory committee brings together national representatives from the Government of Aruba, including the Ministry of Labour. It is further strengthened by civil society organisations that are part of the Parenting Committee: Centro Hoben y Famia, Fundación Respeta Mi, Fundación Pa Nos Muchanan, Stichting Wit Gele Kruis Aruba, and Stichting Tienda di Educación.
Private-sector representatives also contribute to the advisory committee, ensuring that the certification reflects the realities and priorities of employers and employees across Aruba.
Together, these partners combine expertise from government, civil society, and business to guide the development and implementation of the Family-Friendly Workplace Certification in Aruba.
Our Partners
Certification Development
Financially Supported By
